Jeju market embraces green makeover to attract more tourists

Jeju's Dongmun Traditional Market is set to become a showcase for sustainable tourism as the government rolls out new initiatives aimed at making one of Korea's busiest traditional markets cleaner, friendlier and more appealing to both domestic and international visitors.

The Ministry of Culture, Sports and Tourism said Wednesday it will launch the K-Tourism Market Smile Campaign at Dongmun Traditional Market on Thursday afternoon in partnership with the Korea Tourism Organization.

The ministry will also hold a declaration ceremony Thursday evening to mark the market's transition toward an environmentally friendly tourism model.

The Smile Campaign promotes four service standards for traditional markets: transparent pricing, welcoming card payments, cleanliness and hygiene, and friendly customer service.

The ministry said the campaign is intended to strengthen consumer confidence and encourage repeat visits to traditional markets.

Visitors who spend more than 10,000 won ($7) at the market and present their receipts will receive a 4,000 won voucher, with the offer available to the first 1,0 ...