Haribo is using mystery bags and pick-and-mix walls to turn its first US stores into Instagrammable marketing machines

Business Insider

Haribo of America CEO Jon Hughes said the brand is trying to recreate "the feeling you had as a kid walking into the candy store for the first time." ...

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Haribo is using mystery bags and pick-and-mix walls to turn its first US stores into Instagrammable marketing machines

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