Explore Seoul's cinema hub: Jung District launches movie, alleyway stamp tour

Families on summer break, couples seeking unique date spots and local office workers searching for lunch options in downtown Seoul have a new incentive to explore the vibrant alleyways of Chungmu-ro and Eulji-ro.

The Jung District Office said Wednesday that it is hosting the Eulji-Myeongbo Stamp Tour through Aug.

28 across the Eulji-ro and Chungmu-ro alley-style shopping district and the newly designated Seoul Film Center.

Organized by the Eulji-Myeongbo Merchants Association, the promotion spans 34 local businesses located along the trendy "hip-muro" corridors — a playful portmanteau of hip and Chungmu-ro — featuring long-established eateries, hidden wine bars and eclectic cafes.

The merchant group partnered with the Seoul Film Center to encourage both cultural visits and local neighborhood spending.

Participating in the tour involves three straightforward steps.

First, visitors show a Seoul Film Center movie ticket or upload a visit review to their personal social media accounts to receive a tour map and their first stamp at the film center's ticket booth.

Next, participants visit ...