GSK Korea highlights preventive health care as key to tackling ageing challenge

GSK Korea is calling for a shift toward preventive health care as the country's rapidly ageing population puts growing pressure on its health care system, emphasizing that prevention should play a larger role in promoting healthier lives and ensuring its long-term sustainability.

The company recently received the Campaign of the Year Award at the British Chamber of Commerce in Korea Business Awards for its Healthy Ageing Korea campaign, an initiative that combines policy engagement, public awareness activities and community programs.

"This recognition is particularly meaningful because it acknowledges not only a successful campaign, but also a collective effort to address one of Korea's most pressing societal challenges: the transition to a super-aged society," GSK Korea President and CEO Gunnar Riediger told The Korea Times in a written interview.

He noted that Korea officially became a super-aged society in 2025, with people aged 65 and older accounting for 20.3 percent of the population.

The company launched the campaign in response to the growing need to move beyond a health care mod ...