Mom's Touch enters Singapore, eyes 25 stores in 10 years

Major fast-food chain Mom’s Touch has signed a master franchise agreement with Singapore’s FairPrice Group to open 25 stores over the next 10 years in the city-state, with two additional outlets scheduled to open later this year.

Mom’s Touch said Wednesday that the deal involved the Korean company obtaining halal certification for the Singaporean market.

The initiative, according to Mom’s Touch, will extend to securing additional halal certifications required to enter consumer markets across Southeast Asia and the Middle East.

Under the agreement, Mom’s Touch will provide brand operation rights as well as menu and restaurant management know-how, while FairPrice will oversee restaurant development and local marketing strategies.

The first Mom’s Touch restaurant in Singapore will open on Aug.

14 on South Bridge Road in the central business district.

Located near Chinatown, the area is known for its ethnic and cultural diversity.

FairPrice, according to Mom’s Touch, currently runs 80 dining venues across Singapore including food courts, hawker centers and cafes.

Mom’s Touch ...