A month after soft opening, The 13 Palace bets on heritage, hospitality and public appeal

The long dormant grandeur of The 13 is stirring back to life, no longer a symbol of past excess but a reimagined destination grounded in openness, craftsmanship, and a long-term vision. One month into its soft opening as The 13 Palace, executive director Jack Loi is guiding one of Macau’s most opulent and enigmatic properties away from its ultra-exclusive past and toward a more accessible, experience-led model of luxury. In an interview with The Times, Loi describes a cautious, phased reopening strategy anchored in service, sustainability, and public engagement. Success, he suggests, will be measured not by spectacle or scale, […]

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