Innocean to launch platform linking global filmmakers with brands

Innocean said Tuesday it will launch Cinema by Brand, a new initiative connecting brands with global filmmakers to develop and produce original film content, in partnership with the Asian Contents & Film Market during the Busan International Film Festival in October.

The platform will oversee the entire content creation process over the course of about a year, from selecting participating brands and briefing filmmakers to project development, production and distribution through theaters or strea ...