ENHYPEN tests K-pop storytelling at San Diego Comic-Con

K-pop boy band ENHYPEN and HYBE Labels' original story intellectual property (IP) "Dark Moon" made their debut at San Diego Comic-Con 2026, bringing the Korean vampire franchise to the center of American pop culture with a panel session, a crowded official booth and a late-night live event, the entertainment giant said Monday.

"Dark Moon" is a vampire-themed transmedia franchise that HYBE developed around ENHYPEN's music.

The campaign ran from Wednesday through Sunday (local time) at the San Diego Convention Center and nearby venues.

HYBE, the parent company of Belift Lab, the group's agency, said the event underscored the franchise's potential to reach mainstream North American audiences with its deep lore.

The franchise was first introduced through the group's "Drunk-Dazed" music video in April 2021 and launched as the webtoon "Dark Moon: The Blood Altar" on Naver Webtoon in January 2022.

ENHYPEN's music has grown alongside the franchise: The group's 2023 EPs "DARK BLOOD," led by the single "Bite Me," and "ORANGE BLOOD" were built on the same lore, while its 2024 special album "MEMORAB ...