GM Korea tops customer service survey for 8th straight year

General Motors Korea ranked first in the Automobile Aftersales Service category of a national customer service survey for the eighth consecutive year, the company said Wednesday.

The 2026 Korea Service Quality Index (KSQI) Customer Contact Point Survey, conducted by Korea Management Association Consulting, evaluated 132 companies and organizations across 32 industries on the quality of service customers experience in face-to-face interactions.

GM Korea earned an overall score of 93 points, topping the automobile aftersales category and posting the highest marks in categories covering staff grooming and appearance, service attitude, proactiveness, and tone and word choice.

The survey used a "Mystery Survey" method, similar to a mystery-shopper evaluation, in which assessors visited service locations in major cities without identifying themselves to gauge real customer experiences.

GM Korea said its nationwide network of service centers helped it deliver consistent, accessible service that contributed to the result.

GM Korea marked the achievement with a ceremony Tuesday at its headquarters ...