Tonik expands AI adoption with AI Rudder, strengthening customer engagement and operational efficiency

The growth of digital banking in Southeast Asia has transformed how financial institutions connect with customers. As interactions continue to take place across different channels, banks are increasingly looking for ways to maintain service consistency while gaining a better understanding of customer needs. As the first digital-only bank in the Philippines licensed by the Bangko Sentral ng Pilipinas (BSP), Tonik continues to evolve alongside the changing expectations of digital banking users. With customer engagement activities becoming increasingly diverse, the bank recognized the importance of having a more effective approach to review customer interactions and support continuous improvements in its operations. […]...

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