Samyang Foods joins government push to attract tourists from overseas

Samyang Foods is teaming up with South Korea’s Culture Ministry to translate the global popularity of its Buldak spicy noodles into visits to the country, combining the brand’s overseas reach with government tourism campaigns.

The company said Friday it signed a memorandum of understanding with the Ministry of Culture, Sports and Tourism to jointly promote Korea to international travelers.

A signing ceremony was held at Seoul’s National Museum of Modern and Contemporary Art, where both parties a ...