K-beauty CEOs join Lee’s Brazil trip in Latin America growth push

South Korea's top beauty executives are accompanying President Lee Jae Myung on his state visit to Brazil through Wednesday, as K-beauty makes its deepest inroads yet into Latin America's booming cosmetics market, industry sources said Monday.

The CEOs of the beauty delegation — Amorepacific Holdings' Lee Sang-mok, APR's Kim Byung-hoon, Goodai Global's Cheun Ju-hyuk and Silicon2's Kim Sung-woon — are set to attend a Korea-Brazil business roundtable Tuesday, alongside executives from other sector ...