Innocean leverages 'Night Fishing' success to launch global branded film platform

Innocean has launched Cinema by Brand, a global content platform which will pair brands with filmmakers to produce original films for theatrical release and global streaming platforms, the advertising firm said Tuesday.

The company decided to initiate the new business after the international success of its Cannes Grand Prix-winning short film, "Night Fishing." The 13-minute piece was produced by Innocean and Hyundai Motor last year.

The film became Korea’s first branded film to receive a paid theatrical release, and attracted about 46,000 moviegoers nationwide.

The latest move marks Innocean's effort to diversify into content and intellectual property (IP) following the success of "Night Fishing" in demonstrating the commercial and creative potential of branded entertainment.

"Night Fishing" won the top honor at the 2025 Cannes Lions International Festival of Creativity and later received the Best Editing Award at the Fantasia International Film Festival, reinforcing its reputation as a pioneering work that blurred the line between advertising and cinema.

Unlike traditional branded film ...