BTS' V raises a glass for Jinro's global push

HiteJinro said Thursday it had launched its first global campaign for Jinro featuring BTS member V as the brand's global ambassador, as it steps up efforts to expand the world's bestselling soju brand in overseas markets.

Titled "My Favorite Jinro," the campaign is designed to introduce Jinro's brand identity to consumers worldwide while celebrating the joy of sharing everyday moments over soju.

The campaign kicks off Thursday with the release of its flagship commercial, followed by digital cont ...