Accenture Acquires Whalar in Bid to Boost Influencer-Marketing Division

Consulting and professional services giant Accenture has acquired creator and influencer agency Whalar, seeking to boost the scale of its marketing arm, Accenture Song.

The deal will see Whalar co-CEOs Emma Harman and Jo Cronk join Accenture Song and continue to lead Whalar in their current roles.

Whalar’s now-former parent company, Whalar Group, will enter […] ...